Localization
Content localization for successful communication in foreign markets
We adapt your website, app, product or marketing content to the language and expectations of the target market. We don’t just focus on translating words, but on making the entire content look natural and understandable to the local audience.
About the service
One content may not work the same in every market
Localization is the process of linguistic, cultural and functional adaptation of content to a specific country or target group. It is based on translation, but also takes into account the way of communication, local terminology, data formats and user expectations.
The goal of localization is to create content that does not act as a translation, but as a text prepared directly for the given market. It preserves the meaning and identity of the original communication and at the same time respects the linguistic and cultural environment of the target audience.
When to use the service
When do you need localization?
You are entering a new foreign market
You need to adapt corporate communications, products or services to customers in another country.
You are launching a multilingual website or e-shop
It is not enough for you to only translate the texts and you also need to modify the navigation, buttons, forms, product information and other elements of the page.
You localize an application or software
The user interface, system messages and help content must function naturally in the target language.
You are preparing an international marketing campaign
Advertising texts, slogans and calls to action need to be adapted to the local audience and communication method.
Scope of service
What we will ensure in the localization
Content and target market analysis
We will assess the type of content, the target group, the method of use and the language requirements of the specific market.
Translation and language adaptation
We translate and edit the text so that it is understandable, natural and suitable for the local audience.
Terminological unification
We will unify the names of products, services, functions and technical terms across the entire project.
Customization of local formats
We adjust dates, times, currencies, units, number formats and other data according to the customs of the destination country.
Customization of user elements
We check the buttons, forms, navigation, system messages and other texts that the user interacts with.
Language control of localized content
We will verify the correctness, completeness, consistency and comprehensibility of the content before it is published.
Typical assignments
What content do we localize?
How does the collaboration take place
From original content to a new market version
- 01
Send us content and information about the project
You supply texts, files or access to exported content. You specify the target language, country, audience and intended use.
- 02
Let’s assess the extent of localization
We will review content volume, file formats, technical terminology, recurring elements, and technical requirements.
- 03
You will receive a quote
We will propose a suitable procedure and inform you of the price, expected date and necessary documents.
- 04
We translate and localize the content
We adapt the text to the target market, unify the terminology and adjust local formats and user elements.
- 05
We will check the output and pass it on
We will linguistically check the localized content and deliver it in the agreed format. Depending on the type of project, we can also check the texts after they have been inserted into the resulting environment.
Why MALAMAN
A reliable partner for your assignment
72+ languages and their combinations
Support your corporate expansion – German, English, Polish, Hungarian and other major languages With professional quality and a precise delivery deadline.
Quote within 20 minutes
For standard inquiries, we usually prepare a quote within 20 minutes.
Qualified professionals
We entrust the task to an expert according to the language combination, field and purpose of the resulting text.
Short delivery times
Standard documents of two to four pages can often be processed within 24 hours. We always confirm the date according to the assignment.
Confidentiality
We work with documents and information confidentially and make them available only to experts involved in the project.
Experience since 2008
We have been providing language and document services to companies, institutions and individuals since 2008.