Translation transfers the meaning of a text into another language. In addition, localization adjusts currencies, dates, units, user elements, and terminology according to the target market. Transcreation is mainly used in marketing when the effect of the message needs to be preserved, not its literal form.
Signals that you need localization
- you are launching a website or e-shop in a new country
- you locate an application or software
- you work with local names, names and units
- you need to edit CTAs, slogans and campaigns
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